This groundbreaking curtain wall system, called GreenPix Media Wall, is a sustainable and digital media façade applied to the Xicui Entertainment Complex in Beijing, nearby the site Olympic site. The interactive skin was the largest LED display building integrated and the first PV system integrated into a glass curtain wall in China. Greenpix behaves like an organic system, absorbing solar energy during the day to illuminate the 2.200 m2 screen in the night using the same power. The building's façade becomes a screen for advertising or for the public art space.
Green Pix Media Wall
|Location||Xicui Road, Beijing China|
|Architect||Simone Giostra & Partners Architects, ARUP|