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This groundbreaking curtain wall system, called GreenPix Media Wall, is a sustainable and digital media façade applied to the Xicui Entertainment Complex in Beijing, nearby the site Olympic site. The interactive skin was the largest LED display building integrated and the first PV system integrated into a glass curtain wall in China. Greenpix behaves like an organic system, absorbing solar energy during the day to illuminate the 2.200 m2 screen in the night using the same power. The building's façade becomes a screen for advertising or for the public art space.


 GreenPix 1 GreenPix 2    Source: ©SGPA


Green Pix Media Wall

 GreenPix 3  
Location Xicui Road, Beijing China
Latitude 39° 54'
Completion year 2008
Architect Simone Giostra & Partners Architects, ARUP
Typology New
Category Other
Surrounding Urban
Technology Multicrystalline
Power installed -
Orientation South
Dimensions 2200 m2